Consumer Behavior – alle Bücher

Maladaptive Consumer Behavior

Palgrave Studies in Marketing, Organizations and Society

This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings to…

lieferbar innerhalb 2-3 Wochen

Buch

Adrienne Steffen, Susanne Doppler
Minimalistic Consumer Behavior

Business Guides on the Go

In developed countries people still place great emphasis on materialistic possessions for a happy life; however, many possessions produce tension and lead to burden. As a result, an anti-consumption movem…

lieferbar innerhalb 2-3 Wochen

Buch

Richard P. Bagozzi, Attila Yaprak
Foundations of Consumer Behavior

International Marketing and Management Research

This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to enco…

lieferbar innerhalb 2-3 Wochen

Buch

Alexander Pfaff,
Augmented Reality and Consumer Behavior in E-Commerce

Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment …

lieferbar innerhalb 2-3 Wochen

Buch

Rajagopal
Contemporary Marketing Strategy

This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mi…

lieferbar innerhalb 2-3 Wochen

Buch

Oliver Hoffmann
Rethink Consumption

Free from Consumption Compulsions - A Guide to a More Conscious Life In a world where consumption is omnipresent, we often become unnoticed prisoners of our buying habits. Rethinking Consumption is a prac…

lieferbar innerhalb 2-3 Wochen

Buch

Theresia Mennekes
Digital Transformation in Retail

Handel und Internationales Marketing Retailing and International Marketing

Retail is undergoing profound change, driven by digitalization, shifting consumer behavior, and recurring crises. Small and medium-sized retailers face the challenge of using limited resources to leverage…

lieferbar innerhalb 2-3 Wochen

Buch

Gioele Zamparo
Marketing and Dysfunctional Consumer Behaviour

International Series in Advanced Management Studies

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

lieferbar innerhalb 2-3 Wochen

Buch

Ann-Catrin Cara Pristl
Kundenerwartungen als Retourengrund beim Online-Shopping

Forum Marketing

Online-Shopping erfreut sich großer Beliebtheit. Mit der zunehmenden Nutzung des digitalen Einkaufskanals steigt jedoch auch die Menge an Waren, die zum Anbieter zurückgesandt werden. Retouren gehen wiede…

lieferbar ab 30.7.2026.

Buch

Richard H. Thaler, Alex Imas
The Winner's Curse

Named one of Financial Times's Best Books of 2025, that bestselling author Tim Hartford called "fun" and "nerdy in the best way"Nobel Prize winner Richard H. Thaler and rising star eco…

lieferbar ab 14.7.2026.

Buch

Deniz Lefkeli
The Corporate Gaze

This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers i…

lieferbar innerhalb 2-3 Wochen

Buch

Immanuel Kim
Rebranding North Korea

""Everything for the people, everything according to the people!" -Kim Jong Un Under Kim Jong Un, North Korea has undertaken significant efforts to elevate the standard of living for its ci…

lieferbar innerhalb 1-2 Wochen

Buch

Katie Hart
Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career markete…

lieferbar innerhalb 1-2 Wochen

Buch

Steve Penfold
The Dominion of Shoppers

The Dominion of Shoppers is a concise introduction to the long history of Canadian consumption. Building on the "four Ps" of consumer history -- place, product, payment, and power -- historian S…

lieferbar innerhalb 1-2 Wochen

Buch

Joern Schlimm
Customer Engagement Strategy

Deliver lasting customer value through data-led, technology-enhanced engagement strategies. Customer Engagement Strategy by Joern Schlimm is a strategic guide for senior decision-makers who want to move b…

lieferbar ab 29.9.2026.

Buch

B. Joseph Pine Ii
The Transformation Economy

From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services--even memorable experiences--are no longer…

lieferbar in mind. 4 Wochen

Buch

Richard H Thaler, Alex Imas
The Winner's Curse

Named one of Financial Times's Best Books of 2025, that bestselling author Tim Hartford called "fun" and "nerdy in the best way"Nobel Prize winner Richard H. Thaler and rising star eco…

lieferbar innerhalb 1-2 Wochen

Buch

Andrew Hough, Richard Vincent, Richard Brooks
AI Strategy for Sales Teams

How can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world?AI Strategy for Sales Teams by Andy Hough ,Richard Vincent and Richard Brooks is a practi…

lieferbar ab 28.7.2026.

Buch

Carey K Morewedge
Possessions

How access is replacing ownership--and changing who we are."You'll own nothing. And you'll be happy. Whatever you want you'll rent." That was the World Economic Forum's number one prediction for…

lieferbar ab 19.1.2027.

Buch

Xavier D Clark, Richard T Craig
Unmasking Corporatized Racism in Retail

Unmasking Corporatized Racism in Retail pulls back the curtain on an industry that has long celebrated exclusivity while quietly sustaining systemic inequity.Dr. Xavier D. Clark and Dr. Richard T. Craig t…

lieferbar ab 12.11.2026.

Buch

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