Consumer Behavior – alle Bücher

Maladaptive Consumer Behavior

This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings to…

lieferbar innerhalb 2-3 Wochen

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Makoto Mizuno
Complex Modeling of Consumer Behavior

Chapter 1. Introduction Part I New product diffusionChapter 2. Diffusion on a real personal networkChapter 3. Diffusion on complex networks Part II Choice of existing brandsChapter 4. Choice of TV channel…

lieferbar innerhalb 2-3 Wochen

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Cecilia Grieco
Consumer Behavior in the Sharing Economy

The book examines the essential aspects of consumer behavior within the sharing economy. This thorough analysis covers the pre-adoption, active usage, and post-adoption phases, offering a comprehensive vi…

lieferbar innerhalb 2-3 Wochen

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Markus Lill,
Influence of Recommender Systems on Consumer Behavior

In the dynamic landscape of digital platforms, recommender systems silently guide our decisions, shaping what we watch, read, and buy. But how do these algorithms influence our behavior beyond convenience…

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Alexander Pfaff,
Augmented Reality and Consumer Behavior in E-Commerce

Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment …

lieferbar innerhalb 2-3 Wochen

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Peter Witt
Verhaltensökonomik

Die Verhaltensökonomik (Behavioral Economics) als Lehre von den psychologischen Determinanten wirtschaftlichen Entscheidens und Handelns gehört mittlerweile zum festen Kanon der Wirtschaftswissenschaften …

sofort lieferbar

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Richard H. Thaler, Cass R. Sunstein,
Nudge

Der Klassiker der Verhaltensökonomie vollständig aktualisiertSeit der Erstveröffentlichung von Nudge im Jahr 2008 und dem Nobelpreis für Richard Thaler 2017 ist dieses Buch zu einem Klassiker geworden. Re…

lieferbar innerhalb 1-2 Wochen

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Marc Haufe
Nudging durch Haltungsform-Labels für nachhaltigen Eierkonsum

Mehrstufige Labels, wie sie auf Fleisch- und Milchprodukten zu finden sind, sollen die Transparenz und Sichtbarkeit nachhaltiger Lebensmittel verbessern, auf Eierpackungen fehlt jedoch aktuell ein solches…

lieferbar ab 30.7.2025.

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Gioele Zamparo
Marketing and Dysfunctional Consumer Behaviour

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

lieferbar innerhalb 2-3 Wochen

Buch

Maria Wiesner
Alles in Ordnung? - Warum wir vor lauter Aufräumen unser Leben verpassen

Does it really spark joy? Was wirklich hinter unserem Aufräumwahn stecktOrdnung ist das halbe Leben. Wir sortieren, falten, verstauen, und am liebsten misten wir aus und schaffen Platz für neue Dinge. Dab…

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Rama Bijapurkar
Lilliput Land

A comprehensive three-part framework of structure-behaviour-supply discusses the present and future of India's mega consumption story, the most exciting in the world, with over half of its GDP accounted f…

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Hervé Corvellec
Waste as a Critique

Waste as a Critique reveals how waste in its manifold variety provides an innovative starting point for interrogating 21st century society.

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Immanuel Kim
Rebranding North Korea

""Everything for the people, everything according to the people!" -Kim Jong Un Under Kim Jong Un, North Korea has undertaken significant efforts to elevate the standard of living for its ci…

lieferbar ab 31.7.2025.

Buch

Richard Shotton, Michaelaaron Flicker
Hacking the Human Mind

How did the world's best brands get so big? They had more than great products - they hacked the human mind and this book shows you how.

lieferbar ab 30.9.2025.

Buch

Naomi Oreskes, Erik M Conway
The Big Myth

The bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the "magic of the marketplace."

lieferbar innerhalb 1-2 Wochen

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Emma Borg
Acting for Reasons

Borg defends 'Common-sense Psychology', the philosophical view that behaviour is generally the result of rational weighing of evidence and reasons. Borg rejects the argument that 'Common-sense Psychology …

lieferbar innerhalb 1-2 Wochen

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Nancy Hendricks
Consumer Rights and Protections

A fact-checking resource for understanding the history and evolution of consumer rights and protections in the USA.

lieferbar innerhalb 1-2 Wochen

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Tom Guarriello,
The Meaning of Branded Objects

The Meaning of Branded Objects by Dr. Tom Guarriello explores how everyday objects gain significance through branding, examining the psychology, emotion, and cultural impact behind brand identity and cons…

lieferbar ab 14.10.2025.

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Tom Miner
Social First Brands

Create an impactful social media strategy that enables you to move beyond trends and create genuine connections with consumers building loyalty and advocacy.

lieferbar ab 29.7.2025.

Buch

Richard H Thaler, Alex Imas
The Winner's Curse

Nobel Prize winner Richard Thaler and rising star economist Alex Imas explore behavioral economics in this fully updated edition of the seminal work The Winner's Curse.Why do people cooperate with one ano…

lieferbar ab 21.10.2025.

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