Consumer Behavior – alle Bücher

Adrienne Steffen, Susanne Doppler
Minimalistic Consumer Behavior

In developed countries people still place great emphasis on materialistic possessions for a happy life; however, many possessions produce tension and lead to burden. As a result, an anti-consumption movem…

lieferbar innerhalb 2-3 Wochen

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Diane M. Phillips
Consumer Behavior & Insights

The new edition of Consumer Behavior & Insights introduces an innovative approach to teaching consumer behavior by building on traditional psychological, sociological, and behavioral frameworks to emb…

lieferbar in mind. 4 Wochen

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Richard P. Bagozzi, Attila Yaprak
Foundations of Consumer Behavior

International Marketing and Management Research

This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to enco…

lieferbar innerhalb 2-3 Wochen

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Digital Advertising and Consumer Behavior

Management for Professionals

This book aims to examine the practical implications of digital video advertising across a wide range of contemporary video formats. It systematically explores the contributions of advanced advertising te…

lieferbar innerhalb 2-3 Wochen

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Cecilia Grieco
Consumer Behavior in the Sharing Economy

Contributions to Management Science

The book examines the essential aspects of consumer behavior within the sharing economy. This thorough analysis covers the pre-adoption, active usage, and post-adoption phases, offering a comprehensive vi…

lieferbar innerhalb 2-3 Wochen

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Alexander Pfaff,
Augmented Reality and Consumer Behavior in E-Commerce

Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment …

lieferbar innerhalb 2-3 Wochen

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Johanna Verenkotte
Personal Data Usage and Consumer Behavior in Digital Domains

Electronic Commerce & Digital Markets - Band 20

The use of the internet has seen significant growth in recent years, across devices and national borders. Consumers use the internet for a variety of reasons, such as purchasing products or services, sear…

lieferbar innerhalb 2-3 Wochen

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Nastasia Gallitz
Influences of Platform Design on Consumer Behavior on Digital Platforms

Electronic Commerce & Digital Markets - Band 21

Digital platforms have fundamentally changed how consumers search for, evaluate, and purchase products. Through design mechanisms such as rankings, recommendations, and information provision, platforms ac…

lieferbar innerhalb 2-3 Wochen

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Youtao Wang
Assessment of the Factors of Consumer Behavior using Social Media Platforms Basis for Promotional Strategy

This study examines the intricate relationship between social media use and consumer behavior, with a particular focus on TikTok's growing influence on Generation Y's purchasing decisions. Drawing on esta…

lieferbar innerhalb 2-3 Wochen

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Oliver Hoffmann
Rethink Consumption

Free from Consumption Compulsions - A Guide to a More Conscious Life In a world where consumption is omnipresent, we often become unnoticed prisoners of our buying habits. Rethinking Consumption is a prac…

lieferbar innerhalb 2-3 Wochen

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Theresia Mennekes
Digital Transformation in Retail

Handel und Internationales Marketing Retailing and International Marketing

Retail is undergoing profound change, driven by digitalization, shifting consumer behavior, and recurring crises. Small and medium-sized retailers face the challenge of using limited resources to leverage…

lieferbar innerhalb 2-3 Wochen

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Consumer Behaviour in Contemporary Tourism Research

Routledge Research Companions in Business and Economics

This book provides a comprehensive and contemporary exploration of consumer behaviour in tourism, offering interdisciplinary perspectives that connect theory, research, and real-world industry practices t…

lieferbar ab 23.11.2026.

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Gioele Zamparo
Marketing and Dysfunctional Consumer Behaviour

International Series in Advanced Management Studies

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

lieferbar innerhalb 2-3 Wochen

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Routledge Handbook of Consumer Protection and Behaviour in Energy Markets

The Routledge Handbook of Consumer Protection and Behaviour in Energy Marketsprovides a comprehensive study of consumer protection and consumer behaviour in selected jurisdictions worldwide. Each chapter …

lieferbar innerhalb 1-2 Wochen

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Ann-Catrin Cara Pristl
Kundenerwartungen als Retourengrund beim Online-Shopping

Forum Marketing

Online-Shopping erfreut sich großer Beliebtheit. Mit der zunehmenden Nutzung des digitalen Einkaufskanals steigt jedoch auch die Menge an Waren, die zum Anbieter zurückgesandt werden. Retouren gehen wiede…

lieferbar ab 28.10.2026.

Buch

Natalie Wood
The Cost of Living Crisis

Set in the Northern English City of Leeds, in the midst of Liz Truss' 49 days in office, what we are now calling The Cost of Living Crisis emerges as the most recent incantation of economic decline. Chall…

lieferbar innerhalb 1-2 Wochen

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Deniz Lefkeli
The Corporate Gaze

This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers i…

lieferbar innerhalb 2-3 Wochen

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H Peyton Young
The Dynamics of Social Norms

The Dynamics of Social Norms presents a general framework for studying the dynamics of social norms: how they arise, why they persist, and what causes them to change. The aim is to show how social norms c…

lieferbar ab 15.1.2027.

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Richard H. Thaler, Alex Imas
The Winner's Curse

Named one of Financial Times's Best Books of 2025, that bestselling author Tim Hartford called "fun" and "nerdy in the best way"Nobel Prize winner Richard H. Thaler and rising star eco…

lieferbar innerhalb einer Woche

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Oliver Sweet
The Rules That Make Us

'A clear, compassionate, and much-needed book for our time' - Christian Madsbjerg, author of Look and SensemakingOliver Sweet is one of the world's leading business anthropologists. He works with brands l…

lieferbar ab 4.3.2027.

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